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	<title>Socially Mediated LLC</title>
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	<link>http://jimalexanderjr.com</link>
	<description>New Media Strategy &#124; Agile Marketing &#124; Social Media Optimization</description>
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		<title>Open? Can&#8217;t we just call it Facebook Graph?</title>
		<link>http://jimalexanderjr.com/open-can-we-just-call-it-facebook-graph/</link>
		<comments>http://jimalexanderjr.com/open-can-we-just-call-it-facebook-graph/#comments</comments>
		<pubDate>Tue, 04 May 2010 15:56:43 +0000</pubDate>
		<dc:creator>Jim Alexander</dc:creator>
				<category><![CDATA[Social Web]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[open graph]]></category>

		<guid isPermaLink="false">http://jimalexanderjr.com/?p=520</guid>
		<description><![CDATA[Facebooks key announcements at this years F8 are resonating across the social web, and rightly so. They have seized the &#8220;semantic web&#8221; initiative, sidelined competitors, flummoxed the chattering class and utterly co-opted an otherwise cool concept all in one fell swoop. I am impressed, very impressed yet my panties are feeling a tad bunched at [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>You&#8217;re Checking In, I&#8217;m Opting Out</title>
		<link>http://jimalexanderjr.com/youre-checking-in-im-opting-out/</link>
		<comments>http://jimalexanderjr.com/youre-checking-in-im-opting-out/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 06:23:45 +0000</pubDate>
		<dc:creator>Jim Alexander</dc:creator>
				<category><![CDATA[Social Web]]></category>
		<category><![CDATA[4sqday]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[location based applications]]></category>
		<category><![CDATA[social graph]]></category>

		<guid isPermaLink="false">http://jimalexanderjr.com/?p=435</guid>
		<description><![CDATA[In a few short hours the world will awake to foursquareday, a celebration of location based applications and services and the brainchild of the irrepressible Nathan Bonilla-Warford. While the world (or so it seems) is checking in, I&#8217;m opting out, taking a breather. The festivities will, I am certain, go off on schedule with my [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Creative Failure, Napoleons Glance &amp; Belligerent Perseverance</title>
		<link>http://jimalexanderjr.com/creative-failure-napoleons-glance-belligerent-perseverance/</link>
		<comments>http://jimalexanderjr.com/creative-failure-napoleons-glance-belligerent-perseverance/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 18:19:55 +0000</pubDate>
		<dc:creator>Jim Alexander</dc:creator>
				<category><![CDATA[Agile Marketing]]></category>
		<category><![CDATA[Social Web]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[social media tactics]]></category>
		<category><![CDATA[social media vision]]></category>

		<guid isPermaLink="false">http://jimalexanderjr.com/?p=295</guid>
		<description><![CDATA[Across the social web marketing strategies unfold, engagement takes place, tools &#38; tactics are deployed and but, for the best laid plans of mice and men, might well be sufficient to achieve business success. It is not. Not anymore. Changes are afoot. Social marketing is maturing, it&#8217;s practitioners gaining season. We&#8217;ve about got our sea [...]]]></description>
		<wfw:commentRss>http://jimalexanderjr.com/creative-failure-napoleons-glance-belligerent-perseverance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Bring Back The Smiles</title>
		<link>http://jimalexanderjr.com/bring-back-the-smiles/</link>
		<comments>http://jimalexanderjr.com/bring-back-the-smiles/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 08:25:40 +0000</pubDate>
		<dc:creator>Jim Alexander</dc:creator>
				<category><![CDATA[Social Media Advocacy]]></category>

		<guid isPermaLink="false">http://jimalexanderjr.com/?p=215</guid>
		<description><![CDATA[It has been a week of Hell in Haiti with what has seemed a never ending stream of jarring images &#38; horror stories &#8211; hammering our sensibilities. I was approached this past weekend by a respected associate, to secure my participation in a relief effort for Haiti. In a week that has seen all manner [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Is That Your Customer Who Just Left Social Media?</title>
		<link>http://jimalexanderjr.com/is-that-your-customer-who-just-left-social-media/</link>
		<comments>http://jimalexanderjr.com/is-that-your-customer-who-just-left-social-media/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 17:58:46 +0000</pubDate>
		<dc:creator>Jim Alexander</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[unfollow]]></category>
		<category><![CDATA[unfriend]]></category>

		<guid isPermaLink="false">http://jimalexanderjr.com/?p=192</guid>
		<description><![CDATA[Speak openly about people who are abandoning social media and you&#8217;ll likely be told that you are missing the bigger picture, that folks come and go but in general the trend is towards growth not decline. True enough perhaps but, that comforting mindset counts for little when it&#8217;s your customer, your community member, your influencer [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>@MicheleNorthrup &#8211; a conversation</title>
		<link>http://jimalexanderjr.com/michelenorthrup-a-conversation/</link>
		<comments>http://jimalexanderjr.com/michelenorthrup-a-conversation/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 16:33:42 +0000</pubDate>
		<dc:creator>Jim Alexander</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://jimalexanderjr.com/?p=80</guid>
		<description><![CDATA[Michele Northrup begin_of_the_skype_highlighting     end_of_the_skype_highlighting is founder of Intensity Academy, an all natural specialty sauce developer based in Tampa, FL. Her products have, in just a few short years, earned 27 prestigious awards and a fanatical following amongst chili heads and zesty food lovers alike. Michele is the Saucy Queen, wife, mother of three....oh, and @MicheleNorthrup on Twitter. She is the living, breathing example of social media marketing gravitas for small/emerging business. Spend a day with her and you will be left hands on knees, gasping for breath. I firmly believe that if social media marketing hadn't been available when Michele arrived at the point where it was required, she would simply have invented it herself.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You Are The Content!</title>
		<link>http://jimalexanderjr.com/you-are-the-content/</link>
		<comments>http://jimalexanderjr.com/you-are-the-content/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 16:24:26 +0000</pubDate>
		<dc:creator>Jim Alexander</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Content]]></category>

		<guid isPermaLink="false">http://jimalexanderjr.com/?p=68</guid>
		<description><![CDATA[If content really is King (hint: it is!) then sit up straight. That crown on your head is bound to start to getting heavy.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Friends Don&#8217;t Let Friends Tweet Like That&#8230;.</title>
		<link>http://jimalexanderjr.com/friends-dont-let-friends-tweet-like-that-2/</link>
		<comments>http://jimalexanderjr.com/friends-dont-let-friends-tweet-like-that-2/#comments</comments>
		<pubDate>Sun, 26 Jul 2009 16:20:36 +0000</pubDate>
		<dc:creator>Jim Alexander</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://jimalexanderjr.com/?p=62</guid>
		<description><![CDATA[Harry,

I wasn't going to say anything but, damn it, I owe you my honesty. We're friends after all, right? I mean, if  we were out on the town and I noticed you had overlooked the zipper (I know...play on words) on your last trip to the head, you'd want me to clue you in wouldn't you? Sure you would. I'm not going to let you walk around all night like that.]]></description>
		<wfw:commentRss>http://jimalexanderjr.com/friends-dont-let-friends-tweet-like-that-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>@AceConcierge &#8211; a conversation</title>
		<link>http://jimalexanderjr.com/aceconcierge-a-conversation/</link>
		<comments>http://jimalexanderjr.com/aceconcierge-a-conversation/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 16:14:01 +0000</pubDate>
		<dc:creator>Jim Alexander</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://jimalexanderjr.com/?p=58</guid>
		<description><![CDATA[Suzie Poirier, a well known and respected member of the Twitter community, tweets as <a href="http://twitter.com/aceconcierge">AceConcierge</a> from the bucolic environs of New Hampshire. She tweets daily with gusto and effect. Her followers, now numbering just shy of 8,000, are a loyal bunch. When Suzie <span style="text-decoration: line-through;">speaks</span> er, tweets that is, folks listen, comment, retweet and heap tons and tons of #followfriday love on her. She really is a delight so, when she agreed to participate in a short (30 minutes) interview I jumped at the chance.]]></description>
		<wfw:commentRss>http://jimalexanderjr.com/aceconcierge-a-conversation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your Marketing Wears Army Boots &#8211; Part 2</title>
		<link>http://jimalexanderjr.com/your-marketing-wears-army-boots-part-2/</link>
		<comments>http://jimalexanderjr.com/your-marketing-wears-army-boots-part-2/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 16:13:12 +0000</pubDate>
		<dc:creator>Jim Alexander</dc:creator>
				<category><![CDATA[Agile Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://jimalexanderjr.com/?p=52</guid>
		<description><![CDATA[In the previous post we discussed (ranted about, perhaps) agile marketing. In this post I am offering evidence of the potential for agile marketing employing social media.

A Recap of Part 1

Social media offers business the opportunity to perform "agile marketing"

Agile Marketing def: A marketing program that is iterative in nature, employs scenario processes, delivers actionable marketing data that allows the business to align its products &#038; services with real customer needs, wants &#038; desires in near time.

A program that is iterative in nature,  employing scenario processes has proceeds as follows:

   1. Create marketing assumptions
   2. Test the assumptions on (multiple?) social media sites
   3. Measure outcomes
   4. Act on the outcome(s)…run with ‘em, tweek ‘em or ditch ‘em. NOW!
   5. Repeat as needed until successful (or not)
   6. Start anew]]></description>
		<wfw:commentRss>http://jimalexanderjr.com/your-marketing-wears-army-boots-part-2/feed/</wfw:commentRss>
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